Blog

Notes on content and search

I write about decisions, systems, and the craft behind good content.

Published Jun 2026

5 min read

The Source Layer

Why originality is the only strategy that wins in AI search.

Published May 2026

4 min read

Your SEO content is teaching AI what your brand is

As AI reshapes search, brand clarity is becoming part of SEO.

Published May 2026

8 min read

Before you publish, ask yourself these questions

A practical framework for deciding whether a page deserves a place in your content system.