Published Jun 2026
5 min read
The Source Layer
Why originality is the only strategy that wins in AI search.
Blog
Notes on content and search
I write about decisions, systems, and the craft behind good content.
Published May 2026
4 min read
Your SEO content is teaching AI what your brand is
As AI reshapes search, brand clarity is becoming part of SEO.
02
Published May 2026
8 min read
Before you publish, ask yourself these questions
A practical framework for deciding whether a page deserves a place in your content system.
01